After captivating the world with the ground breaking Supercolor release in April, Pharrell Williams is back for FW15 with Supershell. The Supershell project sees Pharrell hand-pick friends and creatives from around the world to completely reinvent the shoe’s Shelltoe for the very first time, evolving the Superstar into a canvas for creation.
Debuting with the Artwork Collection, Supershell brings art and creativity to the Superstar like never before. The Superstar’s Shelltoe comes alive with signature graphic artworks and designs from NYC contemporary artist Todd James, American photographer-director Cass Bird and contemporary Japanese artist Mr.. The artists’ designs are then joined by six of Pharrell’s very own artworks that explore life force and energy and its relationship with colour.
In honor of this year’s 25th anniversary of the Reebok Ventilator, California streetwear brand The Hundreds revisits its Reebok Classic partnership with two different Zodiac-inspired color ways.
A nod to Bobby Hundreds and Ben Hundreds’ zodiac signs, the The Hundreds X Reebok Classic Ventilator pack interprets the signs of Aries and Taurus while staying true to The Hundreds’ trademark attitude. The pack highlights the brand’s founders’ respective aesthetics, with Ben favoring a standout color to Bobby’s preferred understated black.
The pack’s fresh white rendition reflects Ben’s Taurus roots, specifically the white “Cretan Bull,” from which the zodiac sign takes its Latin name. The clean base is given a Californian update with teal and baby blue overlays, with bright accents of orange and yellow, paying homage to the Hundreds’ origins and Los Angeles’ laid-back surf culture. The Hundreds X Reebok Classic “Zodiac” Ventilators